# Revenue teams that find in-market accounts first with Avina ## PROBLEM ### Generic Intent Data Misses Your Best Opportunities Your best accounts show intent in ways standard platforms can't detect: infrastructure replatforms, earnings call themes, changelog updates. If you can't define the signal, you'll never see it. ### Preset signals only go so far Standard triggers are a great starting point, but the accounts that matter most show intent in ways unique to your business, and no off-the-shelf platform can detect that. ### Intent data doesn't reflect your product Surface-level triggers don't tell you whether a company is actually in-market for what you sell. Your team wastes time on accounts that match generic criteria but aren't ready to buy. ### Real buying motion goes unnoticed Infrastructure replatforms, earnings call themes, beta feature launches. These moments predict deals, but no off-the-shelf tool is looking for them. ## SOLUTION ## Define Your Buying Triggers. Let AI Agents Find Them. Describe what in-market looks like for your product. Avina's signals agent scans the public web, verifies every match, and routes qualified signals directly into your GTM workflows. ### Describe Your Ideal Buying Trigger in Plain Language. No Configuration Needed. Type a description like "companies that just launched an AI feature" and Avina's signals agent converts it into specific criteria it can search. The signals agent refines your query into something more precise, defining the exact triggers, source types, and patterns to look for, so it understands exactly what you're looking for. No manual configuration required for AI-created signals. ### Our Signals Agent Monitors Thousands of Sources So Your Team Doesn't Have To Avina's signals agent continuously monitors: - Company blogs - Product updates - Feature and documentation pages - Earnings calls and investor transcripts - 10-Ks and SEC filings - Press releases - Changelogs and release notes - Community forums and public FAQs When your exact trigger appears, it captures and surfaces it as a signal. ### Preview Matching Companies Before You Activate Any Signal Before activating any signal, preview matching companies to validate that the data behind it is real. Avina deploys agents to find relevant companies that match your criteria and returns preview results. Once you confirm the results match what you're looking for, activate the signal and it turns from a static list into something tracked on an ongoing basis. ### Every Signal Gets Verified, Scored, and Routed Into Your Workflows Each signal is evaluated for ICP fit, intent strength, and buying urgency. Verified signals flow directly into Slack, CRM, sequences, and ad platforms. Custom AI signals carry the highest weight in Avina's account score. Reps get notified the moment a verified trigger appears, with full context on the company and what was detected. ## What our customers are saying. Revenue teams use Avina to detect buying signals no other tool can find. > "In sales, it's all about getting more quality at-bats. Products that help do better cold outbound are faster horses; Avina's warm inbound alerts is a car." — Ethan Pope, VP RevOps > "We've been using Avina for quite some time at ShipAngel and are thrilled with its capabilities. Our customer outreach has been transformed with it." — Liam McKiernan, Marketing > "Avina delivers real-time signals on key accounts: activity, context, and insights our reps can turn into action. Right persona. Right time. Right message." — Axel Billaud, Revenue Operations ## Frequently Asked Questions ### What is a custom AI signal? A custom AI signal tracks hard-to-detect buying triggers by continuously monitoring the public web for specific, high-intent changes at companies in your ICP. Unlike preset signals like hiring or funding, custom AI signals let you define exactly what in-market looks like for your product. ### How do I create a custom AI signal? Type a natural language description of what you're looking for. Avina's signals agent converts that into criteria and finds matching companies. Preview results before activating. Once activated, the signal is tracked on an ongoing basis and new matches flow into your workflows automatically. ### What sources does the signals agent scan? Company blogs and product updates, feature and documentation pages, earnings calls and investor transcripts, 10-Ks and SEC filings, press releases, changelogs and release notes, community forums and public FAQs. ### Can I preview signal results before activating? Yes. Before activating, Avina's signals agent finds matching companies and returns preview results for you to validate. Once you confirm the results match what you're looking for, activate the signal to start tracking it on an ongoing basis. ### What happens after a custom AI signal fires? Each signal is verified for accuracy, evaluated for ICP fit and intent strength, and routed directly into your GTM workflows. Signals flow into Slack, CRM, sequences, and ad platforms. Custom AI signals carry the highest weight in Avina's account score. ### Can I also create signals manually? Yes. You can also create signals manually by selecting a signal type and configuring specific filters like role, timeframe, geography, and industry. An AI qualification layer evaluates additional criteria on top of your manual filters. Same preview-before-activate workflow applies. ### What kinds of buying triggers work best as custom AI signals? Triggers that don't exist in traditional intent databases. Examples: companies announcing they're exploring internal AI copilots, replatforming data infrastructure, migrating off legacy security tooling, overhauling customer support workflows. Also product page launches, earnings call mentions of operational inefficiencies, and 10-K disclosures around data security or software modernization spend. ## Start Finding Accounts Your Competitors Can't See Set up your first custom signal in minutes. No configuration, no code.