Avina & Clay

Avina and Clay are complementary platforms that cover different halves of the GTM data stack. Avina is a signal-intelligence platform that captures real-time buying signals like web intent, job changes, ad engagement, and champion movement, scores them with AI, and routes them to reps and automations. Clay is a best-in-class enrichment and data orchestration platform with 150+ data providers, flexible table-based workflows, and AI research agents (Claygent). Many teams use both: Avina to detect who is in-market right now, and Clay to enrich and build lists around those accounts.

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When to use each

Choose Avina

Avina captures contact-level web intent with deep browsing detail, scores accounts with AI out of the box and routes enriched signals into Salesforce or HubSpot to trigger native workflows. Custom AI Signals scan the public web for buying triggers you define in plain language. Setup takes under 30 minutes at $149 per month.

Choose Clay

Clay connects to 150+ data providers through waterfall enrichment, offers Claygent AI agents for bespoke research and provides a table-based workflow engine with conditional logic and branching. Clay is the stronger choice when ops teams need full control over data pipelines and enrichment at scale. Plans start at $134 per month.

Features at a glance

Key differences

1. Real-Time Signal Capture vs. Best-in-Class Enrichment
   Avina captures buying signals as they happen, including web visits, ad clicks, job changes, champion movement and custom AI triggers, then delivers them to reps in real time. Clay connects to 150+ data providers to enrich accounts and contacts with firmographic, technographic and contact data at scale. Teams often use Avina to identify who is showing intent, then Clay to enrich those accounts before outreach.

2. Contact-Level Web Intent vs. Third-Party Identity Resolution
   Avina provides native contact-level web tracking that Clay does not replicate. Avina resolves visitors to individual contacts and captures pages read, clicks and full session context, then distills each visit into an intent narrative reps can reference in outreach. Clay offers web intent through third-party providers integrated into table workflows. Avina surfaces who visited and what they cared about; Clay layers on additional enrichment from its provider network.

3. Automated AI Scoring vs. Build-Your-Own Scoring
   Avina optimizes for speed to action while Clay optimizes for full control over scoring logic. Avina's AI scoring works out of the box, blending recency, frequency, ICP grade and engagement into a dynamic intent score with no manual configuration. Clay lets teams build custom scoring models using AI prompts, formulas and conditional logic within table workflows, which is powerful and flexible but requires manual setup and iteration.

4. Better Together: Signals Plus Enrichment
   The most effective GTM teams pair signal intelligence with deep enrichment. Avina detects buying intent in real time and pushes scored signals into your CRM. Clay enriches those same accounts from 150+ data sources, adding verified contacts, technographics and firmographics. The result is a pipeline where you know exactly who is in-market and why, with the data depth to personalize every touchpoint.

Frequently asked questions about Avina vs. Clay.

Are Avina and Clay Competitors or Complementary Tools?

Avina and Clay are best understood as complementary. Avina captures buying signals in real time, scores accounts with AI and routes them to reps and automations. Clay enriches and orchestrates data across 150+ providers with flexible table-based workflows. Many teams use both: Avina to detect intent and Clay to enrich the accounts Avina surfaces.

What Does Avina Do That Clay Does Not?

Avina captures buying signals natively: contact-level web visitor identification with deep browsing detail, custom AI signals scanning the public web, AI scoring out of the box, a prioritized Signals Inbox for reps and AI-drafted emails with meeting briefs. Real-time CRM-native signal routing is built in. These seller-facing capabilities work immediately with no manual configuration required.

What Does Clay Do That Avina Does Not?

Clay offers 150+ enrichment providers through waterfall enrichment, a table-based workflow engine with conditional logic and branching, Claygent AI agents for bespoke research, a chat-to-table builder (Sculptor), a native email sequencer and the ability to bring your own API keys. Clay is the stronger choice for deep multi-source enrichment and ops-level workflow flexibility.

Can Teams Use Avina and Clay Together?

Yes, and many teams do. A common workflow: Avina captures real-time buying signals and pushes scored accounts into your CRM. Clay then enriches those records with additional contact data, firmographics and technographics from its provider network. Signal detection and data enrichment work together without duplicating effort.

How Does Pricing Compare Between Avina and Clay?

Avina starts at $149 per month with a 7-day free trial and no annual commitment. Clay starts at $134 per month billed annually for the Starter plan with 24K credits per year, scaling to $720 per month for Pro. Clay's credit-based model means costs scale with enrichment volume. Teams using both cover signal detection and deep enrichment without duplicating capabilities.

What our customers are saying.

“Avina makes sure our sellers are always on their A-game. It’s become an indispensable part of our sales motion and process.”
Amorah Sandberg
CRO

“In sales, it's all about getting more quality at-bats. Products that help do better cold outbound are faster horses; Avina's warm inbound alerts is a car.”
Ethan Pope
VP RevOps

“Avina’s been huge for me. It helped me become the top SDR on my team by alerting me on prospects I would have missed otherwise.”
James Shand
SDR

“These alerts have been game-changing. The timeliness of the information is exactly right and we get just the right amount so it’s not overwhelming.”
Shanna Johnson
CEO

“Avina delivers real-time signals on key accounts: activity, context, and insights our reps can turn into action. Right persona. Right time. Right message.”
Axel Billaud
Revenue Operations