Attio
Avina's Attio integration connects your CRM with real-time buying signals. Sync companies, deals, and people in both directions: Avina enriches Attio with signals while pulling CRM context to power scoring and revenue attribution.
Company, Deal, and People Sync
Avina syncs bi-directionally with Attio's company, deal, and people records. When a buying signal fires (such as a web visit, new hire, champion movement, or ad engagement), Avina writes it to the relevant Attio records. At the same time, Avina pulls company and deal context from Attio to strengthen signal generation, account scoring, and prioritization.
Marketing Activity and Revenue Connection
Avina tracks marketing activity (including web visits, ad engagement, and email opens) and connects it to your Attio deals and companies. See which signals precede pipeline creation and closed-won revenue. Use this data to refine your ICP, prioritize outreach, and prove marketing's impact on sales.
Enriching Attio companies with buying signals
Avina writes signals directly to company and people records in Attio. Build lists and views filtered by signal type to surface high-intent accounts for your team.
Connecting signals to deal progression
Avina pulls deal data from Attio to attribute signals to pipeline. Understand which buying signals correlate with deals that move forward and close.
Full Signal Coverage
Avina detects a wide range of buying signals and syncs them to Attio. From web visits and new hires to champion movement and marketing engagement, every signal is available in your CRM so you can act on it without switching tools.
Signal types synced to Attio
- Web visits
- New hires
- Champion movement
- Ad engagement
- Marketing email activity
- Job listings
- Re-engagement
- Outbound
Frequently Asked Questions
Does Avina write back to Attio?
Yes. Avina writes buying signals to company and people records in Attio when authenticated write access is configured. Signals appear as activities or notes so your team can see real-time buying intent without leaving Attio.
What Attio data does Avina use?
Avina pulls company, deal, and people data from Attio to power ICP filtering, account scoring, and revenue attribution. This context helps Avina prioritize signals and connect marketing activity to pipeline and closed-won deals.
Can I filter Avina signals by Attio lists or attributes?
Yes. Avina uses your Attio company and deal attributes to filter and prioritize signals. Configure ICP filters in Avina to focus on the accounts and deals that matter most, and sync only relevant signals back to Attio.