# Bing Ads

Avina connects your Microsoft Bing Ads campaigns to your revenue engine. See which Bing and Yahoo paid spend drives pipeline and closed deals, and surface high-intent accounts that engaged with your search ads.

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## Microsoft Ads and Bing/Yahoo Paid Spend to Closed Deals

Avina ingests Bing Ads campaign data, including impressions, clicks, spend, and conversions across Bing and Yahoo, and connects it to your CRM accounts and contacts. When prospects engage with your Microsoft ads, Avina surfaces that signal so your sales team can act while intent is high. Get clear attribution from paid spend to pipeline and closed-won revenue.

### Prioritizing ad-engaged accounts

When key contacts at target accounts click or convert on your Bing Ads campaigns, Avina flags them as high-intent. Route these accounts to your AEs or add them to a hot-lead sequence.

### Attributing pipeline to Bing/Yahoo spend

Connect Bing Ads spend and conversion data to deal records in Avina. See which campaigns, keywords, and ad groups correlate with pipeline creation and closed-won revenue.

### Optimizing Microsoft ad spend based on revenue

Avina attributes closed deals back to Bing Ads touchpoints. Use that data to optimize campaigns and shift budget toward keywords and audiences that drive revenue.

## Bing Ads Engagement in Your Signal Layer

Bing Ads campaign and engagement data feed into Avina's signal layer. Combine ad impressions and clicks with web visits, new hires, and email activity for a complete picture of buying intent. Avina enriches your accounts with these signals so your team knows exactly who to call and why.

## Frequently Asked Questions

### What Bing Ads data does Avina pull?

Avina pulls campaign data from Bing Ads, including impressions, clicks, spend, and conversions across Bing and Yahoo, and maps it to your CRM accounts and contacts. This data powers buying signals and attribution from paid spend to closed deals.

### How does Avina connect Bing/Yahoo spend to closed deals?

Avina syncs with your CRM to associate Bing Ads engagement with Account and Contact records. When a deal closes, Avina attributes the touchpoints, including Bing Ads campaigns, that led to that outcome, so you can optimize spend and prioritize ad-engaged accounts.

### Can I use Bing Ads signals with other Avina integrations?

Yes. Avina combines Bing Ads signals with web visits, email engagement, new hires, and other data sources. You get a unified view of buying intent across your entire marketing and sales stack.

## Ready to connect Bing Ads to Avina?

Book a demo to see the integration in action or start your free trial today.