Google Ads
Avina connects your Google Ads search and display campaigns to your revenue engine. See which ad spend drives pipeline and closed deals, and surface high-intent accounts that engaged with your paid campaigns.
Search and Display Ad Campaigns to Closed Deals
Avina ingests Google Ads campaign data, including impressions, clicks, spend, and conversions, and connects it to your CRM accounts and contacts. When prospects engage with your search or display ads, Avina surfaces that signal so your sales team can act while intent is high. Get clear attribution from paid spend to pipeline and closed-won revenue.
Prioritizing ad-engaged accounts
When key contacts at target accounts click or convert on your Google Ads campaigns, Avina flags them as high-intent. Route these accounts to your AEs or add them to a hot-lead sequence.
Attributing pipeline to paid spend
Connect Google Ads spend and conversion data to deal records in Avina. See which campaigns, keywords, and ad groups correlate with pipeline creation and closed-won revenue.
Optimizing ad spend based on revenue
Avina attributes closed deals back to Google Ads touchpoints. Use that data to optimize campaigns and shift budget toward channels and keywords that drive revenue.
Ad Engagement in Your Signal Layer
Google Ads campaign and engagement data feed into Avina's signal layer. Combine ad impressions and clicks with web visits, new hires, and email activity for a complete picture of buying intent. Avina enriches your accounts with these signals so your team knows exactly who to call and why.
Frequently Asked Questions
What Google Ads data does Avina pull?
Avina pulls campaign data from Google Ads, including impressions, clicks, spend, and conversions, and maps it to your CRM accounts and contacts. This data powers buying signals and attribution from paid spend to closed deals.
How does Avina connect ad spend to closed deals?
Avina syncs with your CRM to associate Google Ads engagement with Account and Contact records. When a deal closes, Avina attributes the touchpoints, including Google Ads campaigns, that led to that outcome, so you can optimize spend and prioritize ad-engaged accounts.
Can I use Google Ads signals with other Avina integrations?
Yes. Avina combines Google Ads signals with web visits, email engagement, new hires, and other data sources. You get a unified view of buying intent across your entire marketing and sales stack.
Ready to connect Google Ads to Avina?
Book a demo to see the integration in action or start your free trial today.