# HubSpot

Avina's HubSpot integration is a full bi-directional sync between your CRM and your signal layer. Enrich Companies and Contacts with buying signals, trigger HubSpot sequences when intent is detected, and pull CRM context to power scoring, drafting, and warm outbound.

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## Buying Signals, Delivered Directly to HubSpot

Each time a signal fires in Avina, it appears as an Activity Note on the associated Company, Contact, and Deal records in HubSpot. Those notes are tagged automatically, and the tags power dynamic lists, workflows, and reports without manual work.

- **Targeting new champions for a nurture email**  
  Create a dynamic list for `avina_champion_movement_alert` and connect it to a HubSpot workflow that sends a sequence or task.

- **Alerting the AE when a prospect gets a new CRO**  
  Set a workflow trigger on Company where Note body contains `avina_new_hire_alert`, then assign an action such as Start Outbound Sequence or Add Task.

- **Advertising retargeting for recent web visitors**  
  Sync a list for `avina_web_visit_alert` to your ad audience in LinkedIn or Google Ads.

## Warm Outbound, Triggered by Buying Signals

Avina turns HubSpot sequences into a warm outbound engine. When a buying signal fires, like a web visit, new executive hire, or champion moving companies, Avina can automatically enroll the right contacts into a HubSpot sequence. Your reps reach out to prospects who are already showing intent, not cold lists.

- **Sequence from a web visit surge**  
  When contacts at a target account visit your pricing or product pages, Avina enrolls them into a HubSpot sequence with messaging tailored to what they viewed.

- **Champion re-engagement cadence**  
  When a former champion joins a new company, Avina auto-enrolls them into a warm reintroduction sequence in HubSpot so your AE reconnects before a competitor does.

## A Full Bi-Directional Sync

Avina's HubSpot integration syncs in both directions. On the write side, it creates or enriches Companies and Contacts when new organizations or prospects are detected, and logs Timeline Activities, including job changes, web visits, and engagement surges, directly on those records. On the read side, it pulls Companies, Contacts, Deals, Tickets, and Engagements from HubSpot to strengthen signal generation, account scoring, and personalized drafts.

## Every Signal Logged as an Activity Note

Each signal appears in HubSpot as an Activity Note with two elements: a plain-English summary and one or more snake-case tags that classify it. Tags power HubSpot lists, workflows, and reports. Some signals carry multiple tags. A web visit from an existing champion, for example, may include both `avina_web_visit_alert` and `avina_champion_movement_alert`.

### Example note  
Avina Alert: Dev Security hired Brandon Riley as their new Chief Revenue Officer. He joined the company in Feb 2025 and is based in Ann Arbor, Michigan, United States. `avina_new_hire_alert`

### Signal types
- New hires
- Web visits
- Champion movement
- Ad engagement
- Ad impressions
- Marketing email activity
- Re-engagement
- Outbound
- Job listings

## Frequently Asked Questions

**Does Avina write back to HubSpot automatically?**  
Yes. Avina automatically creates or updates Company and Contact records in HubSpot and writes Timeline Activity Notes each time a signal fires. Authenticated write access is required for Avina to push de-duplicated Contacts, Accounts, and Signals into HubSpot records.

**What does Avina pull from HubSpot?**  
Avina pulls Companies, Contacts, Deals, Tickets, and Engagements from HubSpot. This CRM context strengthens Avina's ability to produce signals, account scoring, and personalized drafts.

**Can Avina trigger HubSpot sequences from buying signals?**  
Yes. Avina can automatically enroll contacts into HubSpot sequences when a buying signal fires, such as a web visit, new hire, champion movement, and more. You configure which signals and ICP criteria trigger enrollment in the Avina automation builder. This turns your HubSpot sequences into warm outbound powered by real intent.

**What signal types does Avina log in HubSpot?**  
Avina logs signal types including new hires, web visits, champion movement, ad engagement, ad impressions, marketing email activity, job listings, outbound signals, and re-engagement. Each signal is written as an Activity Note and tagged with a signal-specific label that can power HubSpot lists, workflows, and reports.