# Marketo

Avina connects your Marketo email campaigns and automation data to your revenue engine. See which email engagement drives pipeline and closed deals, and surface high-intent accounts before they're lost in the funnel.

## Email Engagement to Deals

Avina ingests Marketo email engagement data (including opens, clicks, and campaign activity) and connects it to your CRM and deal records. When a prospect engages with your campaigns, Avina surfaces that signal so your sales team can act while intent is high. No more guessing which emails move the needle; you get clear attribution from engagement to closed-won.

### Prioritizing engaged accounts

When key contacts at target accounts open or click your Marketo campaigns, Avina flags them as high-intent. Route these accounts to your AEs or add them to a hot-lead sequence.

### Attributing pipeline to email campaigns

Connect Marketo campaign data to deal records in Avina. See which email programs and touchpoints correlate with pipeline creation and closed-won revenue.

### Re-engaging cold prospects who show interest

Avina detects when a previously cold contact re-engages with Marketo emails. Use that signal to trigger a sales sequence or alert the AE for timely outreach.

## Automation Data in Your Signal Layer

Marketo automation flows and program data feed into Avina's signal layer. Combine email engagement with web visits, new hires, and ad activity for a complete picture of buying intent. Avina enriches your accounts with these signals so your team knows exactly who to call and why.

## Frequently Asked Questions

### What Marketo data does Avina pull?

Avina pulls email engagement data from Marketo (including opens, clicks, and campaign activity) and maps it to your CRM accounts and contacts. This data powers buying signals and attribution so you can see which campaigns drive pipeline and closed deals.

### How does Avina connect Marketo engagement to deals?

Avina syncs with your CRM to associate Marketo engagement with Account and Contact records. When a deal closes, Avina attributes the touchpoints, including Marketo email activity, that led to that outcome, so you can optimize campaigns and prioritize engaged accounts.

### Can I use Marketo signals with other Avina integrations?

Yes. Avina combines Marketo signals with web visits, ad engagement, new hires, and other data sources. You get a unified view of buying intent across your entire marketing and sales stack.

## Ready to connect Marketo to Avina?

Book a demo to see the integration in action or start your free trial today.