SendGrid

Avina connects your SendGrid transactional and marketing email engagement data to your revenue engine. Track opens, clicks, and bounces, and see which email activity correlates with pipeline and closed deals.

Transactional and Marketing Email Engagement Tracking

Avina ingests SendGrid engagement data, including opens, clicks, bounces, and delivery events, for both transactional and marketing emails. When prospects engage with your SendGrid-sent emails, Avina surfaces that signal and maps it to your CRM accounts and contacts. No more blind spots on email engagement; you get clear visibility into who's reading your emails and how that ties to pipeline.

Prioritizing engaged accounts

When key contacts at target accounts open or click your SendGrid emails, Avina flags them as high-intent. Route these accounts to your AEs or add them to a hot-lead sequence.

Attributing pipeline to email engagement

Connect SendGrid engagement data to deal records in Avina. See which email campaigns and touchpoints correlate with pipeline creation and closed-won revenue.

Re-engaging cold prospects who show interest

Avina detects when a previously cold contact re-engages with SendGrid emails. Use that signal to trigger a sales sequence or alert the AE for timely outreach.

Email Engagement in Your Signal Layer

SendGrid engagement data feeds into Avina's signal layer. Combine email opens and clicks with web visits, new hires, and ad activity for a complete picture of buying intent. Avina enriches your accounts with these signals so your team knows exactly who to call and why.

Frequently Asked Questions

What SendGrid data does Avina pull?
Avina pulls engagement data from SendGrid, including opens, clicks, bounces, and delivery events, for both transactional and marketing emails. This data is mapped to your CRM accounts and contacts to power buying signals and attribution.

How does Avina connect SendGrid engagement to deals?
Avina syncs with your CRM to associate SendGrid engagement with Account and Contact records. When a deal closes, Avina attributes the touchpoints, including SendGrid email activity, that led to that outcome.

Can I use SendGrid signals with other Avina integrations?
Yes. Avina combines SendGrid signals with web visits, ad engagement, new hires, and other data sources. You get a unified view of buying intent across your entire marketing and sales stack.

Ready to connect SendGrid to Avina?

Book a demo to see the integration in action or start your free trial today.