Avina

AI Sales Intelligence for GTM Teams

Avina is an AI-driven revenue automation platform that helps B2B go-to-market teams find, prioritize, and automate outreach to prospects that are actually in-market. It continuously gathers, enriches, scores, and routes real-time buying signals — web intent, job changes, ad clicks, email engagement, CRM events, and more — into a unified inbox and your existing GTM stack. By surfacing only the highest-value signals and enabling hyper-personalized automation, Avina turns untapped noise into an organized warm-outbound pipeline that drives faster pipeline creation and higher win-rates.

Who Uses Avina

All revenue-facing roles benefit from Avina:

  • SDRs & AEs: Use the Signals Inbox, Slack feed, and Account Research for priority outreach.
  • RevOps: Relies on scoring, routing, and CRM sync capabilities.
  • Marketing Teams: Tap into intent data and enrichment to build smarter audiences and nurture programs.

Avina is suitable for startups through to enterprise sales organizations. Startups benefit from turnkey setup and a free trial; mid-market and enterprise teams leverage advanced scoring, custom AI signals, robust security, and comprehensive customization.

How It Works

  1. Find: An AI Signals Agent scans first-party, third-party, and web data sources to detect buying signals across your total addressable market. Out-of-the-box signals let you monitor every relevant change.
  2. Prioritize: ICP filtering, AI account scoring, and waterfall enrichment rank and qualify accounts automatically.
  3. Automate: Trigger email sequences, CRM updates, Slack alerts, list segmentation, webhooks, and integrations — all without code.
  4. Integrate: Sync discovered accounts and contacts into your CRM with full signal history via bi-directional sync.

Core Products

Buying Signals

AI-powered detection of high-intent accounts. Avina's signal engine ingests data from web visits, social media, job postings, firmographic changes, CRM events, ad platforms, and more. Signals are scored, enriched, and routed to the right reps instantly via Slack, CRM, or email.

Features include:

  • Visual signal builder (no-code interface)
  • Maximum signal coverage across web, social, job postings, and firmographic data
  • Multi-condition logic to combine multiple criteria
  • ICP matching and automatic filtering
  • AI-powered scoring that ranks accounts by relevance
  • Noise suppression to remove low-intent activity

Signals Library

Browse and activate 200+ predefined buying signals in one click. Signals span hiring changes, funding rounds, compliance shifts, product launches, M&A activity, and more across every major vertical.

Signals Inbox

A real-time control center for signals — think "Superhuman for signals." Every morning reps open an inbox already sorted by intent score, with filters for owner, intent score, time range, signal type, and status.

Signal Builder

Create custom AI signals by describing buying behavior in plain language. The AI agent translates your description into a monitoring rule that scans data sources continuously.

AI Sales Copilot

Generative AI that considers the full account history, specific signals, and your product value props to craft context-rich email or LinkedIn copy.

AI Research Agent

Deep account research powered by AI that aggregates company information, recent activity, and interaction summaries into actionable intelligence.

Automations

Visual workflow builder triggered by buying signals. Route leads, update your CRM, and launch outreach automatically with no code required.

Automation capabilities:

  • Triggers: Website visits, custom AI signals, new hires & job postings, champion movements, re-engagement, ad interactions, social activity.
  • Filters: CRM fields (account owner, pipeline stage, deal value, industry, lead source, custom fields) and calculated/enriched fields (ICP fit score, company size, revenue, technology stack). Over 100 filterable properties.
  • Actions: Email sequences (via Outreach, SalesLoft, Apollo, HubSpot, Instantly), CRM updates (create leads/contacts/accounts, update fields), lead routing, ad audience sync (LinkedIn, Meta, Google), list building (HubSpot, Apollo), and webhooks.
  • Management: Drag-and-drop priority ordering, pause/resume without deleting, duplicate for variations, edit live automations.

AI Account Scoring

AI-powered scoring that blends recency, frequency, ICP grade, contact details, and more into a dynamic intent score. Unlike platforms that require manual scoring configuration, Avina delivers quality scores out-of-the-box.

Meeting Briefs

Avina integrates with your calendar to automatically send timely meeting briefs before calls with prospective clients. Each brief includes key information about the company, recent activity, and a summary of all prior interactions. Briefs are sent 15 minutes before each meeting, with daily and weekly summaries also available.

Meeting Bot

A meeting bot that reps can add to any Zoom or Google Calendar meeting. Once added, it automatically generates a post-call brief highlighting key points from the conversation.

Signal Types

Avina supports 18 primary signal categories with 200+ predefined signals:

1. Custom AI Signals

Describe buying behavior in plain language and Avina's AI agent translates it into a monitoring rule.

2. Web Visitor Identification

Contact-level visitor reveal that connects anonymous page views to real people and accounts using device fingerprinting, reverse IP lookup, cookie stitching, and first-party form data.

3. New Hire Signals

Track new hires and team expansions across target accounts to detect growth and changing priorities.

4. Job Posting Signals

Monitor job listings for buying intent — e.g., hiring for roles that indicate a need for your product.

5. Social Media Signals

Track social engagement, mentions, and posts from target accounts and key contacts.

6. Champion Signals

Track champion movements — when key contacts change jobs to new companies, creating warm introduction opportunities.

7. Ad Engagement Signals

Monitor interactions with your ads across Google, LinkedIn, Facebook, and Bing.

8. Re-engagement Signals

Detect dormant prospects returning — e.g., a cold lead revisiting pricing pages or re-opening emails.

9. News & Public Filings

Monitor news articles and SEC/public filings for relevant company events.

10. M&A Signals

Track acquisition and merger activity that may create new opportunities or risks.

11. Product Signals

Detect product launches, product changes, and status page updates from target accounts.

12. Website Changes

Monitor changes to target company websites — new pages, messaging shifts, technology changes.

13. Marketing Engagement

Track interactions with your marketing campaigns, content downloads, and webinar attendance.

14. Event Data

Conference attendance, event sponsorship, and speaking engagements.

15. Technical Signals

GitHub activity, technical forum posts, and developer community engagement.

16. Compliance & Policy Changes

Policy changes, compliance updates, and regulatory filings.

17. CRM Data

First-party CRM activity — deal stage changes, task completions, meeting outcomes.

18. Technographic Signals

Technology stack changes — new tool adoption, vendor switches, infrastructure migrations.

Example Signals from the Library

  • New Government Contract Awards
  • New Compliance Leadership Hiring
  • New CISO Appointment
  • Active Cloud Migration Projects
  • Vendor Data Breach Incidents
  • SOC 2 Type II Progression
  • Remote-First Policy Announcements
  • DevSecOps & Kubernetes Hiring
  • Post-Acquisition Security Integration
  • High Velocity Sales Hiring
  • First Sales Enablement Hire
  • Channel Partner Program Launch
  • International Sales Expansion
  • Enterprise Sales Strategy Pivot
  • And 180+ more predefined signals

Verticals Covered

Cybersecurity, Enterprise Software, Developer Tools, Sales Tech, HR Tech, GovTech, Fintech, Healthtech, Legal Tech, Compliance, Marketing Tech, and more.

Third-Party Data Sources

Avina ingests data from:

  • LinkedIn job changes
  • Public job postings
  • Social media posts
  • Funding events
  • G2 review data
  • Outreach/sequence engagement
  • Ad platform clicks and views (Google, LinkedIn, Facebook, Bing)
  • Email opens, replies, and calendar meetings
  • GitHub activity
  • News and public filings

Integrations

Avina integrates with 30+ tools across 8 categories:

CRM

Salesforce, HubSpot, Attio, Close

Sales Engagement

Outreach, SalesLoft, Apollo, Instantly, Reply.io

Marketing Automation

Marketo, Pardot, Salesforce Marketing Cloud, Iterable, SendGrid

Advertising

Google Ads, LinkedIn Ads, Facebook Ads, Bing Ads

Analytics

Google Analytics, Mixpanel

Notifications

Slack (alert feed, DMs, and channel streaming with full account context, AI summaries, and quick-action buttons)

Productivity

Gong, Calendly, Google Calendar, Typeform, Stripe

Workflow Automation

Zapier, Make, Clay, Webhooks

Pricing

Individual — $149/month (billed annually)

  • Up to 8,500 credits/year
  • Create & manage signals
  • AI research & drafting
  • Web visitor reveals
  • Marketing & ad engagement signals
  • Deal re-engagement signals
  • Open deal activity signals
  • Champion tracking
  • Hiring signals
  • Social monitoring signals
  • Custom AI signals
  • AI-powered ICP filtering
  • Slack alert feed & DMs
  • AI email drafting
  • AI research agent

Team — $750/month (billed annually)

Everything in Individual, plus:

  • Up to 36,000 credits/year
  • CRM sync & automations
  • Contact enrichment (auto-enrich ICP contacts)
  • Signals digest
  • Sync with CRM
  • Automations
  • Pre-meeting account briefs
  • Dedicated support channel

Growth — $1,200/month (billed annually)

Everything in Team, plus:

  • Up to 60,000 credits/year
  • AI account scoring
  • Unlimited integrations
  • Post-meeting briefs
  • White-glove onboarding

Enterprise — Custom pricing

Everything in Growth, plus:

  • Custom signal volume
  • Enterprise data security
  • Dedicated support
  • Custom onboarding

All plans include a 7-day free trial with no credit card required.

Comparisons

Avina competes with and differentiates from:

  • vs. Clay: Clay is an enrichment and list-building tool. Avina provides end-to-end signal detection, scoring, and automation rather than DIY data plumbing.
  • vs. Common Room: Common Room is a community-led growth platform. Avina offers comprehensive buying signals beyond community data with AI scoring and CRM-native workflows.
  • vs. Koala: Koala focuses on website visitor identification. Avina provides advanced web intent plus 17 additional signal categories with AI scoring and automation.
  • vs. Segment: Segment is a customer data platform (CDP). Avina is purpose-built for selling with turnkey GTM intelligence rather than raw data infrastructure.
  • vs. Unify: Unify focuses on outbound automation. Avina provides comprehensive signal detection and AI scoring upstream of automation.
  • vs. UserGems: UserGems specializes in job change tracking. Avina covers champion signals plus 200+ additional signal types with full automation.
  • vs. Warmly: Warmly focuses on real-time website visitor chat. Avina provides deep multi-source signal intelligence with comprehensive CRM integration.

Security & Compliance

  • AES-256 encryption at rest
  • TLS 1.3 in transit
  • Regular penetration testing
  • SOC 2 Type II certified
  • GDPR and CCPA compliant
  • Honors Do-Not-Track
  • Data deletion request forms available
  • DPAs executed with all customers
  • No third-party tracking cookies for EU visitors
  • AI models from OpenAI and Anthropic — customer data is never used to train models.